Accomplished marketing and communications executive with demonstrated success in building B2B brands through strong creative and business skills. Expertise in launching high-tech companies, products, and programs that drive market adoption and boost revenue growth. Creative master strategist adept at identifying and communicating competitive differentiation and value proposition. Talent for writing/editing, public speaking, and creative concept development. Skilled at coaching, brainstorming, and strategic planning. Extremely conscientious, reliable, and responsive.
Author of “The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy,” published by Pearson Financial Times Press in May, 2015.
EiQ Networks, Boston, Massachusetts · September 2015-November 2016
VICE PRESIDENT OF MARKETING
Member of executive management team for pioneering IT security services provider, reporting to the Founder and CEO. Key strategist in go-to-market planning and execution. Responsible for directing all departmental functions, including planning, programming, and reporting.
SiteSpect, Boston, Massachusetts · 2007-2015
CHIEF MARKETING OFFICER
Member of executive management team for premier provider of digital optimization technologies, reporting to the Founder and CEO. Pivotal participant with key leadership role in enterprise-wide strategic planning, decision-making, and marketing. Responsible for building and running entire marketing function, including annual plans, programs, and campaigns. Create and execute demand generation, brand awareness, and organizational enablement initiatives that drive customer acquisition, retention, and revenue.
Bit9, Cambridge, Massachusetts · 2005-2007
DIRECTOR OF MARKETING COMMUNICATIONS
Provided creative and managerial direction to high-impact, cost-effective marketing initiatives for leading global provider of endpoint security solutions that consistently achieved brand recognition, marketplace differentiation, and customer acquisition and loyalty.
Babson College, Wellesley, Massachusetts · 2002-2003
DIRECTOR OF MARKETING, UNDERGRADUATE PROGRAM
Developed and implemented new marketing strategy, plans, and programs for top-ranked business college
Akamai Technologies, Cambridge, Massachusetts · 1999-2002
SENIOR COMMUNICATIONS MANAGER (2000-2002)
Promoted to manage executive communications and editorial brand standards for Internet content delivery provider
MARKETING PROGRAMS MANAGER (1999-2000)
Managed multiple corporate marketing programs, sponsorships, and events to build brand image and awareness
Into Networks (formerly Arepa), Cambridge, Massachusetts · 1998-1999
DIRECTOR OF MARKETING COMMUNICATIONS
Managed all corporate and product marketing communications strategies and tactics for broadband software-on-demand company, including branding/corporate identity, public relations, advertising, collateral, and events.
Open Market, Burlington, Massachusetts · 1995-1998
PUBLIC RELATIONS MANAGER
Directed public relations strategy, positioning, and messaging for e-commerce pioneer
Thomson Financial Services, Boston, Massachusetts · 1993-1995
DIRECTOR OF COMMUNICATIONS (1994-1995)
Promoted to manage four-person marketing communications department and budget for $30-million portfolio management software subsidiary with four product lines
PUBLIC RELATIONS MANAGER (1993-1994)
Served as senior corporate public relations counsel for global financial software and services firm with multiple subsidiaries
Early Career · 1985-1993
Academic Marketing, Massachusetts Bay Community College, Wellesley, Massachusetts, and THE UNIVERSITY OF ALABAMA, Huntsville, Alabama · 1990-1993. Awards included First Place and Certificate of Merit, 8th Annual Admissions Advertising Awards, and Bronze Medal, National Council for Marketing and PR Medallion Awards
Financial Services Marketing, MOSELEY CAPITAL MANAGEMENT, PUTNAM INVESTMENTS, and FIDELITY INVESTMENTS, Boston, Massachusetts · 1985-1990
Kim Ann King
Marketing Executive, Author, Speaker
Copyright © Kim Ann King. All rights reserved.