Profile

Please visit my LinkedIn profile for more information.


Accomplished marketing and communications executive with demonstrated success in building B2B brands through strong creative and business skills. Expertise in launching high-tech companies, products, and programs that drive market adoption and boost revenue growth. Creative master strategist adept at identifying and communicating competitive differentiation and value proposition. Talent for writing/editing, public speaking, and creative concept development. Skilled at coaching, brainstorming, and strategic planning. Extremely conscientious, reliable, and responsive.

Author of “The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy,” published by Pearson Financial Times Press in May, 2015.


Expertise


  • Global Marketing Strategy & Management
  • Strategic Communications Planning
  • Marketing Analysis & Reporting
  • Integrated Marketing Planning
  • Demand Generation & Lead Nurture Programs
  • Customer Advocacy & Loyalty Programs
  • Media & Analyst Relations
  • Social Media Marketing
  • Content Creation & Marketing
  • Positioning & Messaging
  • Speechwriting
  • Website Creation & Management
  • Digital Advertising
  • Trade Shows & Events
  • Marketing Technology Management


Experience


EiQ Networks, Boston, Massachusetts  ·  September 2015-November 2016
VICE PRESIDENT OF MARKETING

Member of executive management team for pioneering IT security services provider, reporting to the Founder and CEO. Key strategist in go-to-market planning and execution. Responsible for directing all departmental functions, including planning, programming, and reporting.


SiteSpect, Boston, Massachusetts  ·  2007-2015
CHIEF MARKETING OFFICER

Member of executive management team for premier provider of digital optimization technologies, reporting to the Founder and CEO. Pivotal participant with key leadership role in enterprise-wide strategic planning, decision-making, and marketing. Responsible for building and running entire marketing function, including annual plans, programs, and campaigns. Create and execute demand generation, brand awareness, and organizational enablement initiatives that drive customer acquisition, retention, and revenue.


Bit9, Cambridge, Massachusetts  ·  2005-2007
DIRECTOR OF MARKETING COMMUNICATIONS

Provided creative and managerial direction to high-impact, cost-effective marketing initiatives for leading global provider of endpoint security solutions that consistently achieved brand recognition, marketplace differentiation, and customer acquisition and loyalty.


Babson College, Wellesley, Massachusetts  ·  2002-2003
DIRECTOR OF MARKETING, UNDERGRADUATE PROGRAM

Developed and implemented new marketing strategy, plans, and programs for top-ranked business college


Akamai Technologies, Cambridge, Massachusetts  ·  1999-2002
SENIOR COMMUNICATIONS MANAGER (2000-2002)

Promoted to manage executive communications and editorial brand standards for Internet content delivery provider


MARKETING PROGRAMS MANAGER (1999-2000)
Managed multiple corporate marketing programs, sponsorships, and events to build brand image and awareness


Into Networks (formerly Arepa), Cambridge, Massachusetts  ·  1998-1999                                          
DIRECTOR OF MARKETING COMMUNICATIONS

Managed all corporate and product marketing communications strategies and tactics for broadband software-on-demand company, including branding/corporate identity, public relations, advertising, collateral, and events.


Open Market, Burlington, Massachusetts  ·  1995-1998
PUBLIC RELATIONS MANAGER

Directed public relations strategy, positioning, and messaging for e-commerce pioneer


Thomson Financial Services, Boston, Massachusetts  ·  1993-1995
DIRECTOR OF COMMUNICATIONS (1994-1995)

Promoted to manage four-person marketing communications department and budget for $30-million portfolio management software subsidiary with four product lines


PUBLIC RELATIONS MANAGER (1993-1994)
Served as senior corporate public relations counsel for global financial software and services firm with multiple subsidiaries


Early Career   ·  1985-1993

Academic Marketing, Massachusetts Bay Community College, Wellesley, Massachusetts, and THE UNIVERSITY OF ALABAMA, Huntsville, Alabama  · 1990-1993. Awards included First Place and Certificate of Merit, 8th Annual Admissions Advertising Awards, and Bronze Medal, National Council for Marketing and PR Medallion Awards

Financial Services Marketing, MOSELEY CAPITAL MANAGEMENT, PUTNAM INVESTMENTS, and FIDELITY INVESTMENTS, Boston, Massachusetts  ·  1985-1990



Education


  • Master of Science in Communications Management. Simmons College, Boston, Massachusetts  ·  2005
  • Bachelor of Science in Public Relations, Cum Laude. Boston University, Boston, Massachusetts  ·  1985



Kim Ann King

Marketing Executive, Author, Speaker